For sellers, it is a good and harmless operation to regularly confirm the Amazon email template to ensure that the template meets the specified requirements, so as to avoid any interruption in the ability to actively use email to contact customers.

In order to keep the Amazon email template in line with the specified requirements, the seller should focus on avoiding seven practices in the template:

1. Use the [Important] tag in the message subject

The seller can only use the [Important] label in the subject of the email whose information is critical to the completion or fulfillment of the order.

2. Send marketing or promotional emails

The seller cannot provide discount or coupon code to the buyer by email in order to obtain review or  feedback.

It is also important to only provide information in the mail about the goods that the buyer has purchased.

Never provide buyers with links to other product pages or websites, including those to the seller's Amazon store and product pages, in the mail.

Do not provide links in your email that lead to the seller's Amazon store or product page.

3. Provide reward or manipulation feedback and review

The seller cannot ask the buyer to make review by providing rewards. At any time, sellers should avoid offering discounts or free goods to buyers in exchange for reviews.

Don't ask the buyer to leave a review on the product after getting a good experience; Or do not explicitly ask the buyer to leave a favorable review.

The product review shall be made without the influence of the Seller. The seller must avoid asking the customer to contact the seller before leaving a negative review.

Never ask customers for product reviews or feedback from sellers. For Amazon, this behavior is an obvious manipulation review.

Don't reward buyers for feedback and review; Or do not manipulate feedback and review.

4. Repeatedly ask the buyer to leave the same comment

As far as the number of times that the seller can make review requests to the buyer for each order is concerned, although Amazon has not made any explicit provision in the terms of service, QMT suggests that the seller only requests the buyer to leave a feedback or review for each order.

5. Send links or attachments that are not necessarily related to order completion

The seller can only use the documents (e-books, descriptions and pictures) related to the goods purchased by the buyer as email attachments. Never use marketing materials, spam or other content that violates Amazon's terms of service as attachments.

Avoid inserting any external links in the email template other than the variable directory of QMT (that is, do not direct buyers to the seller's website or other websites, such as Youtube, Shopify, etc.). Amazon will tag external links. At the same time, buyers who click these external links will also receive warning notices.

Seller shall not list its private email address in any email. Even if a private email is listed, it will be automatically deleted from the message.

Do not send unnecessary links or attachments.

6. Oversend Email

QMT is suggested to check all sending activities and ensure that only one email is sent for the same order within 24 hours.

It is also important to make sure that the number of emails sent each day does not exceed the daily email limit of Amazon sellers.

The daily email limit set by Amazon is (5 * the daily average order volume)+600.

7. Send an email about the shipment of FBA orders

After the product is sold through Amazon, the buyer will automatically receive a delivery confirmation email. Therefore, the seller does not need to send another confirmation email to the buyer. In fact, Amazon prefers that sellers do not send emails to buyers separately to avoid confusion or information conflicts.

If the seller does choose to send an email to the buyer when the order is delivered, be sure to include other important information, such as product information, necessary attachments or links to contact the seller.

Amazon Email Best Practices:

No more than 2 mails shall be sent for each order.

Avoid using conditional statements when asking buyers to leave product reviews or feedback.

For example, do not make the following similar statements: "If you are satisfied with this purchase, please leave a comment", or "If you encounter any problems before leaving a comment, please contact our store."

Avoid using words similar to good, happy or satisfied in the email requesting the buyer to leave product comments or feedback.

Don't make "if" statements in the email that the buyer encounters faults/problems, it is recommended to contact the seller.

The following is a link to Amazon's Terms of Service. Please read the terms carefully to have a deeper understanding of how to maintain operational compliance.

The seller needs to know about selling goods through Amazon:

https://sellercentral.amazon.com/gp/help/help.html?itemID=200421970&language=en -U

Amazon Communication Guide:

https://sellercentral.amazon.com/gp/help/help.html?itemID=G1701&language=en_US

Overview of mail services between the Buyer and the Seller:

https://sellercentral.amazon.com/gp/help/help.html?itemID=202125900&language=en -US

FAQ of buyer and seller's email system:

https://sellercentral.amazon.com/gp/help/G200383320?language=en_US

Regulations on customer product evaluation:

https://sellercentral.amazon.com/gp/help/GYRKB5RU3FS5TURN?language=en -US

Q&A on product evaluation:

https://sellercentral.amazon.com/gp/help/help.html?itemID=201972160&language=en_US