By Product shows performance for each SKU in the selected date range. It is the primary page for understanding which products are selling, which products are profitable, and where costs are changing.

Common columns

• Orders and Units show demand by SKU.
• Sales metrics show revenue generated by the product.
• Purchase Costs reflect product cost used in profit calculations.
• Ad Costs show advertising spend attributed to the product.
• Profit and Profit Margin help you evaluate real performance after costs.

Open Quick Chart

Click a metric in the table to open Quick Chart. Quick Chart shows the trend for that SKU and metric over time, with related table details below the chart.

Profit breakdown

Use the profit popover to inspect revenue, Amazon fees, other order fees, recurring fees, refunds, ad costs, purchase costs, and custom costs. If the total and details do not match, confirm that local or imported test data is complete before treating it as a production issue.

Table settings

Use table settings to show, hide, and reorder fields. Search applies after pressing Enter so the table does not reload while you are still typing.