Ad Analytics shows Amazon Advertising performance when Ads API authorization is active. Use it to compare campaigns, products, targets, and search terms.

Before you start

Open Amazon Stores and confirm Ads API authorization. If QMT shows an authorization notice, select Authorize Ads and complete the Amazon flow.

Metrics

• Impressions and Clicks show traffic volume.
• Spend shows advertising cost.
• Ad Orders and Ad Units show attributed sales activity.
• ACOS and ROAS help evaluate efficiency.

Ad Quick Chart

Click a metric to open Ad Quick Chart. If the selected profile has no data in the range, QMT shows a zero-value trend instead of leaving the chart blank.

Tabs

Use Products, Ads, and Targets to move from product-level results to campaign or targeting detail.