Making Amazon Profit Data Easier to Understand: What's New in QMT
Amazon sellers don't just need more data. They need to understand what their numbers are telling them.
A profit dashboard may show sales, fees, advertising costs, and profit in one place. But if an important metric is difficult to find, a table needs to be adjusted every time, or advertising data is incomplete without a clear warning, making sense of those numbers becomes harder than it should be.
At QMT, we've recently made several improvements focused on these everyday problems.
The goal is straightforward: make important numbers easier to see, reduce unnecessary steps, and help sellers understand when their data may be incomplete.
Here's what's changed and why it matters.
1. See Profit Margin Alongside Product and Store Performance
Knowing how much profit a product generates is useful. Understanding its profit margin adds another perspective.
Two products can generate similar profits while operating with very different margins. Looking at both figures can help sellers understand their product performance more clearly.
We've restored the optional Margin column in QMT's Product, Variation, and Store reports.
This means sellers can include margin information directly in the tables they use to review product and store performance, rather than relying only on total profit figures.
For example, when reviewing multiple SKUs, a seller can compare sales, profit, and margin in the same working view.
The improvement is small, but the purpose is practical: make relevant profitability information available where sellers are already reviewing their business.
2. More Context for Advertising Costs with TACoS
Advertising spend is an important part of Amazon profitability.
However, looking at advertising costs alone doesn't explain their relationship to overall business sales.
We've added TACoS (Total Advertising Cost of Sales) to QMT, along with explanatory tooltips to make the metric easier to understand.
TACoS provides another perspective on advertising expenditure in the context of overall sales performance.
For sellers reviewing advertising costs alongside profit and margin, this additional metric can help them ask more useful questions about their business.
It doesn't automatically tell sellers how much to spend on advertising or which campaigns to change. But it provides another piece of information they can consider when evaluating performance.
Our focus is not simply adding another number to the screen. It's helping sellers understand why that number might matter.
3. Keep Your Preferred Table Layout
Every Amazon seller has a slightly different way of reviewing business data.
Some regularly check profit margins. Others focus on sales, advertising costs, or particular product metrics.
If you've arranged a table to show the information you care about, you shouldn't have to repeat those adjustments every time you return.
QMT now saves the display preferences and column positions for Margin and TACoS in the relevant tables.
Sellers can choose whether to show these metrics and keep their preferred arrangement.
This doesn't change the underlying numbers. It simply makes the reporting experience more consistent with the way each seller prefers to work.
Less time arranging the view means fewer unnecessary steps before reviewing the data.
4. Clearer Warnings When Advertising Data Is Not Fully Connected
A profit dashboard is only as useful as the information behind it.
Amazon store data and advertising data require separate authorizations. If advertising authorization is incomplete, some advertising information may be unavailable.
Without a clear indication, sellers could mistake missing information for a complete picture of their business.
We've improved the authorization messaging in QMT.
The Dashboard now provides a clearer notification when advertising authorization is incomplete, helping sellers recognize that additional connection steps may be required.
This distinction matters.
A missing cost is not the same as a cost of zero. And a dashboard that looks complete doesn't necessarily mean every data source has finished connecting or updating.
Clearer authorization information helps sellers identify potential gaps before relying on the figures for business decisions.
It remains important to remember that some financial data may also take time to update as Amazon reports and adjustments become available.
5. Why These Improvements Matter
None of these changes is intended to replace a seller's business judgment.
QMT won't automatically decide which product to restock, how much to spend on advertising, or which marketplace deserves more investment.
Instead, these improvements focus on the experience of reviewing and understanding the business:
Margin visibility: See profitability information directly in relevant product and store reports.
TACoS: Add another perspective when reviewing advertising expenditure.
Saved table preferences: Spend less effort repeatedly arranging reporting views.
Authorization clarity: Recognize when advertising data may not be fully connected.
Together, they support a simpler workflow: open QMT, review the numbers that matter, and understand more clearly what information is available.
We believe useful software should not require sellers to spend unnecessary time navigating the software itself.
Explore the Updated QMT
QMT helps Amazon sellers review sales, orders, fees, advertising costs, profit, and product performance across connected stores and marketplaces.
You can explore the interface before registering or connecting an Amazon account.
If you'd like to try it with your own store, QMT also offers a Free plan for up to 1,000 combined orders per month across connected stores.
Our approach remains the same: keep improving the details that help Amazon sellers understand their businesses with less unnecessary complexity.