Product guides

Analyze performance by store

By Store compares performance across stores and marketplaces. Use it to understand which store is growing, where profit is changing, and how marketplaces differ.

By Store analytics table with store-level metrics and marketplace performance — By Store is useful for comparing stores and marketplaces before drilling into individual SKUs.

When to use By Store

Compare total sales, orders, units, ad spend, and profit across stores.
Check store-level performance before drilling into SKU-level detail.
Open Quick Chart for a metric to review store trends over time.

Marketplaces and store names

If a store has many authorized marketplaces, QMT may show a compact marketplace list with a count indicator. Hover the marketplace list to view all sites.

Search behavior

Search starts when you press Enter. This keeps the table stable while you type store names or marketplace keywords.